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Chapter
One Free.
A first look at What To Do When It’s Done — a playbook for purpose, identity, and success beyond the game.
01 / What’s inside
Start with
the first move.
Chapter One opens the conversation with a story, a law, a framework, and room to reflect.
- 01
The Day I Became Invisible
Tony's own story of being called into the coach's office in the Steelers locker room, leaving with his cleats in a plastic bag, and feeling invisible in that empty parking lot.
- 02
The Law of Identity
Your identity cannot be anchored in anything that can be taken away.
- 03
The Clarity-to-Creation framework
The four steps: 01 See Clearly (Clarity), 02 Become Aware (Identity), 03 Build Vision (Vision), 04 Create (Execution).
- 04
Reflections and practices
End-of-chapter reflections and practices to journal on, including writing a letter to your younger self.
Football was a gift, not a god.
— Tony “The Tycoon” Hills
The first chapter
is just the start.
The full book continues with nine more chapters on identity, community, money, health, and legacy.